Rich Lalonde – Summit Place Kia
  • September 8, 2020

The other solutions we looked at to create a Hispanic-friendly web presence were just band-aids. Automated translation doesn’t accurately capture how people really speak, and it didn’t help our SEO because it doesn’t contain the Spanish-specific keywords our customers use to search for cars. Our BDA Spanish site does, and it’s increased web traffic and in-store sales.

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